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Research Article

The Effect of Online Review Characteristics on Movie Revenue: A Comparison between Korea and the United States

Jungwon Lee1 · Cheol Park1

1 Korea University

Published: January 2020 · Vol. 49 No. 6 · pp. 1575-1594

DOI: https://doi.org/10.17287/kmr.2020.49.6.1575

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