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A Study on the Differential Effects of Customer Relationship Management Strategies in Competitive Market Environments: A Case of the Telecommunications Industry

Song, Taeho1 · Kim, Jiyun2

1 Pusan National University, 2 Chonnam National University

Published: January 2020 · Vol. 49, No. 2 · pp. 305-330

DOI: https://doi.org/10.17287/kmr.2020.49.2.305

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