Research Article

Hierarchical Loyalty Programs and Consumer Tiers: The Effect of Perceived Envy and Fairness on Corporate Attitude

Yoo, Dongho¹ · Lee, Jieun²

¹ Kyungpook National University, ² Chung-Ang University

Published: January 2019 · Vol. 48 No. 6 · pp. 1545-1568

DOI: https://doi.org/10.17287/kmr.2019.48.6.1545

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