Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 2 2026
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Research Article

An Optimal Composition of Market Samples for New Product Test Marketing

Inseong Song1 · Hongsuk Yang1

1 Seoul National University

Published: January 2019 · Vol. 48 No. 6 · pp. 1461-1483

DOI: https://doi.org/10.17287/kmr.2019.48.6.1461

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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