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Research Article

The Effect of Customer Experience on Retailer Loyalty and Performance in the Omnichannel Environment

Lee, Mia1 · Lee, Yujae1

1 Seoul National University

Published: January 2019 · Vol. 48, No. 1 · pp. 211-241

DOI: https://doi.org/10.17287/kmr.2019.48.1.211

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