Research Article

A Study on the Relative Effects of Actual and Ideal Self-Image Congruence and Brand Trust on Brand Attachment

Ahn, Gwangho¹ · Park, Jiyeon² · Yoon, Dongju³

¹ Inha University, ² University of Ulsan, ³ Sungkyunkwan University

Published: January 2018 · Vol. 47, No. 1 · pp. 1-24

DOI: https://doi.org/10.17287/kmr.2018.47.1.1

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