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Research Article

Determinants of Customer Satisfaction and Post-Purchase Behavior in Group-Buying Social Commerce

Shin, Gijong1 · Ko, Ilsang1 · Choi, Sujeong1

1 Chonnam National University

Published: January 2017 · Vol. 46, No. 2 · pp. 527-559

DOI: https://doi.org/10.17287/kmr.2017.46.2.527

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