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Research Article

Choice as Loss: Diversity Seeking in Sequential Multiple Product Choices to Reduce the Loss of Unchosen Alternatives

Park, Jihye

Hankuk University of Foreign Studies

Published: January 2016 · Vol. 45 No. 6 · pp. 1901-1928

DOI: https://doi.org/10.17287/kmr.2016.45.6.1901

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