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The Effect of Smartphone Loss Risk and Priming of Competing Products on Consumer Attitude toward Mobile Payment Services

Park, Yongwan1 · Kim, Huiyeong2

1 Yonsei University, 2 Hyupsung University

Published: January 2016 · Vol. 45, No. 3 · pp. 849-868

DOI: https://doi.org/10.17287/kmr.2016.45.3.849

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