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The Effect of Salesperson's Relationship Selling Behavior on Relationship Quality and Customer Equity Components

Lee, Gyeongmi1 · Kim, Sanghyeon1

1 Yeungnam University

Published: January 2015 · Vol. 44 No. 6 · pp. 1629-1659

DOI: https://doi.org/10.17287/kmr.2015.44.6.1629

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