Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Research Article

Impacts of Fit of Advertising Execution Elements and Chronic Regulatory Focus on Consumer’s Attitudes toward Advertising

Ji-bum Jung1 · Jong-ho Huh2

1 Institute for Information & Communication Technology Promotion, 2 Seoul Women"s University

Published: January 2015 · Vol. 44 No. 6 · pp. 1511-1537

DOI: https://doi.org/10.17287/kmr.2015.44.6.1511

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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