Research Article

The Effect of Consumer-Perceived Service Employee Authenticity and Manipulative Intent on Customer Value and Customer Satisfaction

Lee, Juyeon¹ · Lee, Jongse² · Park, Giwan¹ · Lee, Yujae¹

¹ Seoul National University, ² University of Arizona

Published: January 2015 · Vol. 44 No. 4 · pp. 1013-1042

DOI: https://doi.org/10.17287/kmr.2015.44.4.1013

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