Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Research Article

The Effect of User Satisfaction by Brand Experience Type on Brand Attachment and Repurchase Intention

Son, Ilgwon1 · Yoon, Gyeonggu2

1 한양여자대학교, 2 Kyung Hee University

Published: January 2014 · Vol. 43 No. 5 · pp. 1595-1626
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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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