Home Articles PDF
Research Article

The Effect of Donor Reputation and Donation Timing on Consumer Evaluation of Corporate Owner's Donation Behavior

Park, Jongwon1 · Cho, Yeongju2 · Kim, Gyeongjin

1 Korea University, 2 Hannam University

Published: January 2011 · Vol. 40 No. 6 · pp. 1577-1595
Abstract Full Text

If PDF does not display, click here to download