Korean Management Review

Korean Management Review

Edited by: Hee-ung Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Research Article

Customer Attitude Formation Process in IPTV, the Moderating Role of Involvement, and the Roles of Satisfaction, Commitment, and Loyalty in Purchase Intention Formation

Noh, Mijin1 · Jang, Hyeongyu2

1 Kyungpook National University, 2 Gyeongsang National University

Published: January 2010 · Vol. 39, No. 1 · pp. 177-208
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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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