Korean Management Review

Korean Management Review

Edited by: Hee-ung Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Research Article

Analysis of Web Shopping Mall User Purchase Patterns Using Web Log Data and Fuzzy Cognitive Maps

Lee, Geonchang1 · Kwon, Sunjae2 · Kim, Jaegyeong3

1 Sungkyunkwan University, 2 Daegu University, 3 Kyung Hee University

Published: January 2003 · Vol. 32, No. 2 · pp. 567-595
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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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