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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 52, No. 2, pp.463-486
ISSN: 1226-1874 (Print)
Print publication date 30 Apr 2023
Received 15 Nov 2022 Revised 09 Mar 2023 Accepted 10 Mar 2023
DOI: https://doi.org/10.17287/kmr.2023.52.2.463

정보원의 공신력이 오정보의 진위여부 판단에 미치는 영향: 수용자 속성의 조절효과를 중심으로

Yeong-Woo Lim ; Kee-Young Kwahk
(First Author) Graduate School of Business IT, Kookmin University duddn7244@naver.com
(Corresponding Author) College of Business Administration/Graduate School of Business IT, Kookmin University kykwahk@kookmin.ac.kr
The Effect of Source’s Credibility on Determining the Authenticity of Misinformation: Focusing on the Moderating Effect of Receiver’s Characteristics


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Few people will be able to live a day without being exposed to information. Whether it's through books, YouTube or Internet searches, people live by searching and accepting various information every day, with different routes. However, compared to the vast amount of information, people have physical limitations, including time and cognition, so they process all the information exposed to them in their own ways. Among the various problems that may occur in this process, the damage caused by the inclusion of misinformation in the individual's information acceptance process is so great that it cannot be overlooked. Therefore, in order to create a healthy information-accepting environment, this study focused on exploring factors that affect the process of recognizing information as fact or false when people encounter it. As a result of empirical analysis of the structural model using PLS-SEM, the source's credibility had a significant effect on the perceived falsity of the information. It was also confirmed that the effect of confirmation bias was significant among the moderating effects of the three receiver characteristics. In other words, the greater the belief in the source who provides information, the higher the level of a true recognition of the provided information, and the difference in the degree of influence of public confidence on the information acceptance process is occurred depending on each person's opinion.

Keywords:

misinformation, credibility, confirmation bias, skepticism, news literacy

Acknowledgments

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2022S1A5A2A01044066).

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∙ The author Yeong-Woo Lim is a Ph.D student at the Graduate School of Business IT, Kookmin University. He received his MS in the Department of Consumer Science, College of Human Ecology from Seoul National University. His major research interests include data analytics, data mining, machine learning, social network analysis, and knowledge management.

∙ The author Kee-Young Kwahk is a management information system professor at the College of Business Administration and the Graduate School of Business IT, Kookmin University. He graduated from the Business School of Seoul National University and received his MS and Ph.D. in management information systems from KAIST. His primary research interests include social network analysis and its applications, data analytics, user behavior in social media, social communication ecology, and knowledge management.