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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 51, No. 5, pp.1165-1220
ISSN: 1226-1874 (Print)
Print publication date 31 Oct 2022
Received 21 Jul 2022 Revised 11 Aug 2022 Accepted 21 Aug 2022
DOI: https://doi.org/10.17287/kmr.2022.51.5.1165

공유가치창출(Creating Shared Value)에 대한 뉴스기사와 블로그의 프레임 및 네트워크 의제 설정 연구: 토픽모델링과 의미연결망을 중심으로

Yoon-ji Kang
(First Author) Korea Insurance Research Institute/Researcher yoonji34@kiri.or.kr
Research on Frames and Network Agenda Setting Regarding Creating Shared Value in News Articles and Blogs: Focusing on Topic Modeling and Semantic Network Analysis


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study attempted to examine through what content structure keywords related to CSV have been delivered to consumers for 10 years from 2011 to September 2021. As a result of topic modeling related to CSV, similar concept confusion frames, CSV development necessity frames, and discussion necessity frames were common in news articles and blogs. However, in the case of news articles, there was a difference in cooperation and support for small and medium-sized enterprises, solving problems for the socially under-privileged, a win-win frame for local communities, and a strategy frame for securing competitiveness for blogs. On the other hand, as a result of examining the four major centrality indicators of news articles and blogs related to CSV through semantic network analysis, it was possible to guess the similarity of semantic network between news articles and blogs. Finally, as a result of QAP correlation analysis between news articles and blogs, it was found that there was a statistically significant positive correlation between the news article agenda and the blog agenda. In addition, as a result of MR-QAP regression analysis, it was confirmed that the agenda shown in the news article also affects the agenda shown in the blogs.

Keywords:

Creating Shared Value, Frame, Topic modeling, Semantic network analysis, Network agenda setting

Acknowledgments

This research is based on the contents of the first author’s doctoral dissertation.

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∙ The author Yoon-ji Kang is a researcher at the Korea Insurance Research Institute's Industrial Research Institute. She graduated bachelor’s degree of Communication and Information from Inha University. and received a master's degree and a Ph.D in Media and Communication from Inha University. Her main research areas are CSR(Corporate Social Responsibility), CSV(Creating Shared Value), and ESG.