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Current Issue

korean management review - Vol. 55, No. 1

1. p. 1 A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena

YoungKi Park
DOI: https://doi.org/10.17287/kmr.2026.55.1.1

2. p. 25 The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention : A New Perspective on the Theory of Planned Behavior

Quach Dieu Linh, Sarang Go
DOI: https://doi.org/10.17287/kmr.2026.55.1.25

3. p. 57 A Psychological Approach to Token Promotional Pricing in Trial Promotions: Based on Attribution Theory and Perceived Fairness

Zhiting Li, Geonha Kim
DOI: https://doi.org/10.17287/kmr.2026.55.1.57

4. p. 81 Prioritization of Healthcare Supply Chain Risk Factors Using the Analytic Hierarchy Process (AHP)

HeeBum Jung, DonHee Lee, Youngchul Shin
DOI: https://doi.org/10.17287/kmr.2026.55.1.81

5. p. 103 A Study on Establishment and Utilization of Generative AI Training Data on Korean Traditional Patterns

Jungtaek Shim, Jaehoon Jeong
DOI: https://doi.org/10.17287/kmr.2026.55.1.103

6. p. 129 What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds

Wanping Zeng, Eunmi Kim
DOI: https://doi.org/10.17287/kmr.2026.55.1.129

7. p. 149 The Relationship between ESG Ratings and Executive-Employee Pay Disparity

Yun Jeong Lee, Jong Il Park, Sun-Moon Jung
DOI: https://doi.org/10.17287/kmr.2026.55.1.149

8. p. 183 Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment

Haeun Kim, Sungho Park, Juwon Hong, Sungeun Byun
DOI: https://doi.org/10.17287/kmr.2026.55.1.183

9. p. 205 The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value

Nanhee Hong
DOI: https://doi.org/10.17287/kmr.2026.55.1.205

10. p. 229 Non-market Strategy in Competitive Contexts: Carbon Performance and Firm Value

Injae Jeon, Yoojung Ahn
DOI: https://doi.org/10.17287/kmr.2026.55.1.229

11. p. 261 When Do Broadcast Search Discussions Foster Learning?

Yongsuk Kim
DOI: https://doi.org/10.17287/kmr.2026.55.1.261

12. p. 285 Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information

Jialu Liu, Youngsok Bang
DOI: https://doi.org/10.17287/kmr.2026.55.1.285

13. p. 313 The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success

Myounggu Lee, Hye-Jin Kim
DOI: https://doi.org/10.17287/kmr.2026.55.1.313

14. p. 347 Spillover Effects of National R&D Budget Cuts on the Supply Chain: Evidence from Government Procurement of Laboratory Safety Equipment

Jaesoon Oh, Juyoung Kang
DOI: https://doi.org/10.17287/kmr.2026.55.1.347

15. p. 387 Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective

Liyao Ally Zhang, Hoyoung Lee, Juryum Chung
DOI: https://doi.org/10.17287/kmr.2026.55.1.387

16. p. 421 K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters

Ha Eun Park
DOI: https://doi.org/10.17287/kmr.2026.55.1.421

17. p. 447 From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion

Hyunji Kim, Yeon-Sung Jung
DOI: https://doi.org/10.17287/kmr.2026.55.1.447

18. p. 477 Structural Changes in the Korean Film Market after COVID-19: The Tactical Long-tail Phenomenon

Seon Min Lee, Namkyung Lee
DOI: https://doi.org/10.17287/kmr.2026.55.1.477

19. p. 501 This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits

Jungwon Lee, Okkyung Jung
DOI: https://doi.org/10.17287/kmr.2026.55.1.501

20. p. 525 Fandom as a Key Driver of K-Pop Growth: Theorizing Proactive Fandom

Elaine Sung, Young Kyun Chang
DOI: https://doi.org/10.17287/kmr.2026.55.1.525

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