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korean management review - Vol. 53 , No. 5

[ Article ]
korean management review - Vol. 53, No. 5, pp. 1227-1253
Abbreviation: kmr
ISSN: 1226-1874 (Print)
Print publication date 31 Oct 2024
Received 27 Feb 2024 Revised 11 May 2024 Accepted 27 May 2024
DOI: https://doi.org/10.17287/kmr.2024.53.5.1227

Effects of Entrepreneurship Education on Enterprise Performance: Mediating Effects of Entrepreneurial Self-Efficacy, Entrepreneurial Fear of Failure, and Entrepreneurial Satisfaction, and Moderating Effects of the Start-up Period
Naye Kim ; Jungho Bae
(First Author) Chungnam National University (naye0115@naver.com))
(Corresponding Author) Chungnam National University (baejh@cnu.ac.kr))

창업교육 효과가 창업기업의 성과에 미치는 영향: 창업자기효능감, 창업 실패에 대한 두려움 및 창업만족도의 매개효과와 창업기간의 조절효과
김나예 ; 배정호
(주저자) 충남대학교
(교신저자) 충남대학교

Copyright 2024 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

The purpose of this study is to analyze the impact of the effect of entrepreneurial education on enterprise performance. The research focuses on entrepreneurs with less than seven years of experience who participate in the startup support program of the Ministry of SMEs and Startups. When the effect of entrepreneurial education translates into enterprise performance, the study examines the characteristics of the entrepreneurs and their psychological and emotional factors. The mediating variables of interest include entrepreneurial self-efficacy, entrepreneurial fear of failure, and entrepreneurial satisfaction, with the start-up period set as a moderating variable. The analysis results are as follows. First, while the effect of entrepreneurial education can significantly influence enterprise performance, it impacts more through other variables rather than directly. Second, the effect of entrepreneurial education positively affects enterprise performance by fully mediating entrepreneurial self-efficacy, and entrepreneurial self- efficacy positively influences enterprise performance by partially mediating entrepreneurial satisfaction. Third, the impact of entrepreneurial self-efficacy, entrepreneurial fear of failure, and entrepreneurial satisfaction on enterprise performance is moderated by the start-up period.

초록

본 연구는 창업교육 효과가 창업기업 성과에 미치는 영향을 분석하는 데 목적이 있으며, 중소기업벤처부의 창업지원사업에 참여하는 7년 미만의 창업자들을 대상으로 연구를 진행하였다. 창업교육 효과가 창업기업의 성과로 이어질 때, 구조적으로 연결되는 창업자의 특성이나 심리․정서적 요인에 주목하였으며, 관심을 둔 매개변인으로 창업자기효능감, 창업 실패에 대한 두려움, 창업만족도가 있으며, 조절변인으로 창업기간을 설정하였다. 분석 결과는 다음과 같다. 첫째, 창업교육 효과는 기업성과에 유의한 영향을 미칠 수 있으나 직접적으로 영향을 미치기보다는 다른 변인을 매개하여 영향을 미치는 것으로 나타났다. 둘째, 창업교육 효과는 창업자기효능감을 완전매개하여 기업성과에 긍정적인 영향을 미치며, 창업자기효능감은 창업만족도를 부분매개하여 기업성과에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 창업기간에 따라 기업성과에 대한 창업자기효능감, 창업 실패에 대한 두려움, 창업만족도의 영향력이 조절되는 것으로 나타났다.


Keywords: Effect of Entrepreneurial Education, Entrepreneurial Self-Efficacy, Entrepreneurial Satisfaction, Enterprise Performance, Start-up Period
키워드: 창업교육 효과, 창업자기효능감, 창업만족도, 기업성과, 창업기간

Acknowledgments

This research is supported by Chungnam National University Research Fund (in 2024).


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∙ 저자 김나예는 현재 한남대학교 창업중심대학 사업 선임연구원으로 재직 중이다. 한남대학교 경영정보학과 및 경영대학원을 졸업하였으며, 충남대학교에서 경영학박사를 취득하였다. 재직 중에 다양한 창업관련 정부지원사업을 수주하여 운영한 경험이 있으며 주요연구분야는 경영학, 마케팅, 소비자행동, 창업, 융합 등이다.

∙ 저자 배정호는 현재 충남대학교 경영학부 부교수로 재직 중이다. 서울대학교에서 경영학 학사, 석사, 박사학위를 취득하였다. 삼성카드에서 근무 경험이 있으며 주요연구분야는 창업 및 마케팅 전반이다.