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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 54, No. 2, pp.307-324
ISSN: 1226-1874 (Print)
Print publication date 30 Apr 2025
Received 17 Nov 2024 Revised 30 Dec 2024 Accepted 17 Jan 2025
DOI: https://doi.org/10.17287/kmr.2025.54.2.307

디지털 기술 지향성이 기업 국제화 성과에 미치는 영향: 인공지능, 블록체인, 클라우딩 컴퓨팅, 빅데이터, 디지털 기술응용을 중심으로

서월 ; 최현도
(주저자) 동국대학교
(교신저자) 동국대학교
The Impact of Digital Technology Orientation on Firms’ Internationalization Outcomes: A Focus on Artificial Intelligence, Blockchain, Cloud Computing, Big Data and Digital Technology Applications
XU YUE ; Hyundo Choi
(First Author) Dongguk University - Seoul xuyue202203@163.com
(Corresponding Author) Dongguk University - Seoul h.choi@dongguk.edu


Copyright 2025 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

초록

본 논문에서는 디지털 기술 지향성(Digital Technology Orientation, DTO)과 기업의 국제화 운영성과 사이의 관계를 탐구하고자 한다. 구체적으로 디지털 기술 지향성의 내용을 세분화하여 이를 인공지능, 블록체인, 클라우드 컴퓨팅, 빅데이터 및 디지털 기술 응용의 다섯 가지 측면으로 구분한 후, 국제화 운영 성과에 미치는 영향을 탐구했다. 연구 설계 단계에서는 세 가지 핵심 가설을 제시했다. 2014년부터 2022년까지 24,545개의 중국 A주 상장 기업을 대상으로 연구를 수행했으며, 데이터는 CSMAR에서 추출했다. 고정 효과 및 확률 효과 모델의 결과 우리는 디지털 기술 지향성이 전체적으로 국제화에 긍정적인 영향을 미친다는 것을 확인했다. 특히, 인공지능, 클라우드 컴퓨킹, 그리고 디지털 기술 응용 기반의 디지털 기술 지향성 효과가 보다 두드러졌다. 추가로, 조절 효과 분석 결과 대기업이 디지털 기술 지향성에서 더 많은 국제화 성과 이익을 얻고 있음을 보여주었다.

Abstract

This study examines the relationship between digital technology orientation (DTO) and firms' internationalization performance, delineating DTO into five dimensions: artificial intelligence, blockchain, cloud computing, big data, and digital technology applications. We propose three key hypotheses and analyze data from 24,545 observations of Chinese A-share listed companies between 2014 and 2022, sourced from the CSMAR database. Our fixed and random effects panel models demonstrate that DTO positively impacts internationalization performance, with the effects of artificial intelligence, cloud computing, and digital technology applications being particularly significant. Moderation analysis reveals that large firms benefit more from DTO than small firms. These findings suggest that firms can enhance internationalization performance by focusing on specific digital technologies.

Keywords:

Digital Technology Orientation, Firm Internationalization, AI, Cloud computing

키워드:

디지털 기술 지향성, 기업 국제화, 인공지능, 클라우드 컴퓨팅

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∙저자 서월(XU YUE)은 건국대학교에서 경영학사를, 동국대학교 경영대학에서는 운영· 데이터 애널리틱스 및 공급망관리 석사과정을 졸업했다. 주요 연구 분야는 운영관리 및 기업의 디지털 기술 혁신이다. 향후 기업 혁신을 위한 운영관리와 디지털 전환 연구에 집중할 예정이다.

∙저자 최현도는 동국대학교 경영학과 교수이다. 서울대학교에서 박사 학위를 취득한 후, 하버드 케네디 스쿨에서 박사 후 연구원으로 근무했다. 기술 혁신과 지속가능성, 그리고 그 교차점에 관한 연구를 주로 수행하고 있다. 또한 과학 및 혁신 정책에도 큰 관심이 있다.