Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 52, No. 6, pp.1383-1408
ISSN: 1226-1874 (Print)
Print publication date 31 Dec 2023
Received 14 Jun 2023 Revised 05 Nov 2023 Accepted 09 Nov 2023
DOI: https://doi.org/10.17287/kmr.2023.52.6.1383

고객불량행동과 돌봄노동자의 직무만족: 감정부조화의 매개효과와 인지된 감정노동자 보호조치의 조절효과

Kyujun Cho ; Heung-Jun Jung
(First Author) Seoul National University of Science and Technology, Korea Labor Institute 0012hi@kli.re.kr
(Corresponding Author) Seoul National University of Science and Technology hjunjung@seoultech.ac.kr
Customer Misbehavior and Care Workers’ Job Satisfaction: The Mediating Role of Emotional Dissonance and the Moderating Role of Perceived Emotional Labor Protection Policies


Copyright 2023 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Customer misbehavior has long been considered a problem, as it is associated with human rights violations such as verbal and physical violence that care workers experience while dealing with customers. As is well known, customer misbehavior makes care workers feel disappointed in their jobs, which lowers their overall job satisfaction. Therefore, this study analyzed job satisfaction, emotional harmony, and perceived emotional worker protection measures in response to customer misbehavior among 271 care workers. First, customer misbehavior was found to have a negative relationship with job satisfaction. Care workers' emotional dissonance was found to mediate the relationship between customer misbehavior and job satisfaction. The mediating effect can be interpreted as a negative psychological impact of customer misbehavior on care workers, which ultimately leads to a negative impact on job satisfaction. Finally, care workers' perceived emotional labor protection policies play a moderating role in the relationship between emotional dissonance and job satisfaction, mitigating the effect of emotional distress on job satisfaction. This study contributes to the field of employment relations research by examining institutional effects such as emotional labor protection policies in situations where care work is becoming more important, such as the aging population.

Keywords:

care work, customer misbehavior, emotional dissonance, job satisfaction, perceived emotional labor protection policies

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∙ The author Kyujun Cho is a senior researcher at Korea Labor Institute and Ph.D. student in Humanities Management at Seoul National University of Science and Technology. He received his MA in Business Administration from Korea University. his research interests include industrial relations, workplace democracy, and workaholism.

∙ The author Heung-Jun Jung is currently an assistant professor in the Department of Business Administration, Seoul National University of Science and Technology, College of Technology and Management. He received his Ph.D. in Business Administration from Korea University. After obtaining his doctorate, he worked as a research fellow at the Korea Labor Institute. His major research areas are labor relations, business ethics, non-regular workers, and platform labor.