Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 52, No. 3, pp.537-572
ISSN: 1226-1874 (Print)
Print publication date 30 Jun 2023
Received 25 Jan 2023 Revised 19 Mar 2023 Accepted 01 Apr 2023
DOI: https://doi.org/10.17287/kmr.2023.52.3.537

The Effects of Corporations’ ESG Management on Consumer’s Behavioral Intentions through Perceived Value and Psychological Distance

Yong Bin Ji ; Young Wook Seo
(First Author) TESS management consulting charismaji@gmail.com
(Corresponding Author) Daejeon University ywseo@dju.kr
기업의 ESG경영이 지각된 가치와 심리적 거리를 통해 소비자의 행동의도에 미치는 영향


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study explored the mechanisms and effects of consumer attitudes such as the perceived value, psychological distance, purchase intention through corporations' ESG management. The results revealed that (1) The most ESG management had a positive effect on the perceived value. However, environment didn't have a positive effect on the social and economic value. (2) It was confirmed that all perceived value had a positive effect on the psychological distance. In particular, ethical values had a positive effect in all groups. (3) Psychological distance formed through ESG activities and perceived value had a positive effect on consumer purchase intention. (4) it was confirmed that the average difference among the four groups classified according to the level of product involvement and exposure to ESG activities was significantly different in most variables. However, psychological distance didn't have a significant average difference among the groups.

Keywords:

ESG, Perceived Value, Psychological Distance, Behavioral Intentions, Product Involvement, one-way ANOVA

Acknowledgments

This study is based on the Ph.D. dissertation at Daejeon University (in 2022).

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∙ Yong Bin Ji is working TESS management consulting firm. He graduated from Korea University with a degree in business administration, Journalism and Broadcasting. And he received his Ph.D. from Daejeon University in Korea. His research interests include ESG, management consulting, brand, consumer behavior, marketing.

∙ Young Wook Seo is an associate professor of Business Consulting at Daejeon University. He received his Ph.D. from Sungkyunkwan University in Korea. His research interests include ESG, management information, IT consulting, management consulting.