Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 52, No. 1, pp.191-216
ISSN: 1226-1874 (Print)
Print publication date 28 Feb 2023
Received 22 Aug 2022 Revised 03 Nov 2022 Accepted 09 Nov 2022
DOI: https://doi.org/10.17287/kmr.2023.52.1.191

혁신지향성이 중소기업의 성과에 미치는 영향: 비즈니스모델혁신과 환경역동성의 역할을 중심으로

Miah Lee ; Youjae Yi ; Na Young Jung
(First Author) Research Institute of Human Ecology, Seoul National University ennuie7@snu.ac.kr
(Corresponding Author) College of Business Administration, Seoul National University youjae@snu.ac.kr
(Co-Author) University of Nebraska-Lincoln, Textiles, Merchandising, & Fashion Design njung3@unl.edu
The Effect of Innovation Orientation on the Performance of SMEs: Focusing on the Role of Business Model Innovation and Environmental Turbulence


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study investigates how innovation orientation and business model innovation(BMI) affect the performance of SMEs. Data were collected from SMEs in the U.S. retail industry. The main findings are as follows. First, product/service innovation(PSI), process innovation(PRI), and resource innovation(RSI) fully mediate the effect of innovation orientation on firm performance. Second, PRI and RSI have positive effects on financial performance, whereas PSI and RSI have positive effects on non-financial performance. Third, RSI has significant positive impacts on both financial and non-financial performance. Fourth, in the relationship between each BMI factor and firm performance, the moderating effect of environmental variables was limited. In highly turbulent environments, only PRI has a greater impact on financial performance. Implications for research and practice are discussed.

Keywords:

Business Model Innovation, Innovation Orientation, Product/Service Innovation, Process Innovation, Resource Innovation, Environmental Turbulence

Acknowledgments

This research was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2018R1D1A1B07050235).

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∙ Miah Lee is a senior researcher at Research Institute of Human Ecology, Seoul National University. She graduated from the Department of Communication at Yonsei University, and received her MS and Ph.D. in Clothing and Textiles from Seoul National University. Her research focuses on online consumer behavior, retail marketing, and business model innovation.

∙ Youjae Yi is the distinguished professor at the College of Business Administration, Seoul National University. He has been on the faculty member at the University of Michigan after receiving Ph.d. in business administration at Stanford University as well as a bachelor degree at Seoul National University. He served as president of the Korean Marketing Association, the Korean Society of Consumer Studies and Service Marketing Association. His research focuses on customer value management, service marketing and consumer behavior.

∙ Na Young Jung is an assistant professor at the University of Nebraska-Lincoln. She received her master's degree in Clothing and Textiles from Seoul National University and her Ph.D. in International Merchandising from the University of Georgia. Her research interests include merchandising, retail technology, and consumer behavior.