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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 51, No. 6, pp.1673-1701
ISSN: 1226-1874 (Print)
Print publication date 31 Dec 2022
Received 06 Jun 2022 Revised 08 Aug 2022 Accepted 23 Aug 2022
DOI: https://doi.org/10.17287/kmr.2022.51.6.1673

공유경제 서비스에 대한 지속이용의도 형성: 심리적소유감의 매개효과를 중심으로

Seongryul Park ; Jungki Lee
(First Author) Korea University pdomingo2000@korea.ac.kr
(Corresponding Author) Korea University jungkilee@korea.ac.kr
Establishing Continuance Intention among Sharing Economy Users: A Mediation of Psychological Ownership


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Sharing economy emerges as an attractive alternative to the traditional ownership-based economy. Just like other new successful initiatives in the marketplace, it is essential for sharing economy to induce continued usage from those consumers who have tried it out. This study postulates perceived usefulness and the sense of attachment as antecedents of psychological ownership and investigates whether these factors make meaningful influences upon one's continued usage of a sharing economy service. Data collection was carried out by using self-reported survey method who had used carsharing services at least once within a previous year. Findings of the study were encouraging as consumers were found to perceive sharing economy in a positive way after using it. Both perceived usefulness and the sense attachment had a direct, positive effect on continuance intention of the carsharing service. In addition, both perceived usefulness and attachment had indirect influences on their continuance intention through the mediation of psychological ownership. Finally, psychological ownership is found to exert a strong, direct influence upon one's continuance intention. These findings suggest that one's intention to patron the sharing economy is founded upon both rational and emotional factors. Such findings of the study suggest meaningful implications for both academics and practitioners.

Keywords:

Sharing economy, Perceived usefulness, Attachment, Psychological ownership, Continuance intention

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∙ The author Seongryul Park is a lecturer of Marketing, college of Global Business, Korea University. His research interests include marketing, services marketing, and consumer behavior.

∙ The author Jungki Lee is Professor of Marketing, Korea University at Sejong, holds the Ph.D. in Marketing from the University of Alabama. He was a tenured, associate professor at Alabama A&M University. His research areas include services marketing, consumer behavior, consumer ethics, and relationship marketing.