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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 51, No. 5, pp.1147-1164
ISSN: 1226-1874 (Print)
Print publication date 31 Oct 2022
DOI: https://doi.org/10.17287/kmr.2022.51.5.1147

포스코 그룹의 기업시민 여정에 대한 사례 분석: 붉은 여왕 효과를 고려한 경쟁력을 중심으로

Jae-Gu Kim ; Mooweon Rhee ; Yong-Geun Kim
(First Author) Myongji University jgkim@mju.ac.kr
(Co-Author) Yonsei University mooweon@yonsei.ac.kr
(Corresponding Author) POSTECH yogkim@postech.ac.kr
A Case Study of POSCO Group’s Journey to Corporate Citizenship: Focusing on Competitive Strength Through Red Queen Effect


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

‘Corporate citizenship’ is an appropriate management model in a business environment where ESG issues are rapidly rising, as a company not only pursues economic profits, but also contributes to creating a better world by participating in solving social problems as a member of the social community. In order to respond to the business environment that demands more roles from companies and to acquire competitive strength, many companies are trying to learn the cases of the leading companies. This process of securing competitiveness through mutual organizational learning is called the Red Queen effect. The POSCO Group has been preemptively responding to ESG issues by declaring corporate citizenship as its management philosophy, giving it sufficient competitiveness as a leading company in consideration of the Red Queen effect. Accordingly, we intend to provide theoretical and practical implications for many companies that want to respond to ESG by analyzing the case of POSCO's corporate citizenship promotion and the mechanism that made it possible.

Keywords:

Corporate citizenship, ESG, Red queen, Organizational learning, POSCO

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∙ The author Jae-Gu Kim is a professor of Business Administration at Myongji University in Seoul, Korea. His research focuses on organizational theory, strategic management, social venture, entrepreneurship, government reinvention. His academic passion toward these topics contributed to his admission to several professional organizations; he was a member of committees of Korean Presidential Office, a board member of Social Enterprise World Forum and a president of Korea Social Enterprise Promotion Agency. He is the chairman- elect of the Korea Academic Society of Business Administration and the chairman of the Korea Academy of Management in 2022. He was received all his degrees from a bachelor’s to a Ph.D. in Business Administration at Seoul National University.

∙ The author Mooweon Rhee is an Underwood Distinguished Professor at the School of Business, Yonsei University in Seoul, Korea. His scholarly works have been published in premier journals including the Academy of Management Journal, Academy of Management Review, Harvard Business Review, Journal of Business Ethics, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Management Science, Organization Science, and Research Policy. His research interests revolve around organization learning, status/reputation, social networks, time in organizations, and Asia-based theories of organizations. He received his PhD from the Stanford Graduate School of Business.

∙ The author Yong-Geun Kim is deputy director of Corporate Citizenship Research Institute and adjunct professor at POSTECH in Pohang, Korea. His research focuses on ESG, Corporate Citizenship, Leadership, HR and his scholarly works have been published academic journals including International Journal of HRM, Journal of Asian Sociology and many Korean academic journals. He has a variety professional and teaching experience including POSCO, POSRI, IBM and Temple University. He received MBA from Seoul National University, PhD from Sungkyunkwan University and professional certificate from the Stanford Graduate School of Business.