Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 51, No. 1, pp.179-197
ISSN: 1226-1874 (Print)
Print publication date 28 Feb 2022
Received 29 Jun 2021 Revised 25 Oct 2021 Accepted 27 Oct 2021
DOI: https://doi.org/10.17287/kmr.2022.51.1.179

경영학 세부 영역으로서의 문화예술경영

Hyung-Deok Shin
(First Author) Professor, School of Business Administration, Hongik University shinhd@hongik.ac.kr
When Arts Met Management: Arts and Cultural Management as a Management Subarea


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study suggests research opportunities in Arts and Cultural Management area where arts and strategic management share academic subjects. Journals in strategic management have had papers focusing on arts business, performance of arts goods, and box office performance at industry and individual levels. Journals in arts and cultural management, on the other hand, have had papers focusing on the subjects including valuation, exploration and exploitation, bricolage, governance, isomorphism, and uncertainty. This study argues that the debates on economic vs. artistic values, quantitative vs. qualitative methods, and micro vs. macro level issues should be more discussed to boost research in this area. To sum, three trends are suggested where future research opportunities reside.

Keywords:

Arts and Cultural Management, Economic Value, Esthetic Value, Research Opportunities

Acknowledgments

This research is supported by Korean Strategic Management Society and Korea Small Business Institute Research Fund in 2020.

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∙ The author Hyung-Deok Shin is Professor of strategic management at Hongik University. He received his PhD. from the Ohio State University and master’s and bachelor’s degree from Seoul National University. His current research focuses on strategic management, international business, entrepreneurship, and arts and cultural management.