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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 50, No. 1, pp.53-80
ISSN: 1226-1874 (Print)
Print publication date 28 Feb 2021
Received 18 Nov 2020 Accepted 30 Nov 2020
DOI: https://doi.org/10.17287/kmr.2021.50.1.53

스피드 팩토리 로봇카페 서비스 개발의 전략적 요인에 관한 연구: 무인화 단계에 따른 평가

Taejin Kim ; Juyoung Kang
(First Author) Ph.D. Student of Business Analytics at Ajou University tjnettt@gmail.com
(Corresponding Author) Full Professor in the department of e-Business at School of Business, Ajou University jykang@ajou.ac.kr
A Study on the Strategic Factors of Speed Factory Robot Cafe Service Development: Evaluation by Unmanned Level


Copyright 2011 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Depending on the unmanned level, this study derives the strategic factors for developing robot cafe services which are increasing significantly because of a combination of digital transformation and the COVID-19 pandemic. As a frame that combines UTAUT and SERVQUAL, and as a result of conducting the Delphi method through industry experts, the 8 top factors have been identified as performance expectancy, social influence, facilitating conditions, trust, ease of use, pleasure, satisfaction, and environmental factors. The18 sub-factors derived are utilization performance, untact, legal regulations, finances, technology, management environment organization, safety design, role responsibility, service stability, service safety, education manual, convenience, efficiency, pleasure by robots, emotions, quality, personalization, and environmental design factors. This study will present a wealth of practical implications to the entrepreneurs and corporate managers who start robot cafes on how to survive digital Darwinism brought about by digital transformation.

Keywords:

Robot Café, Smart Factory, Cooperative Robot, Unmanned, Untact, Delphi, Speed Factory

Acknowledgments

This research was supported by the MSIT(Ministry of Science and ICT), Korea, under the ITRC(Information Technology Research Center) support program(IITP-2021-2018-0-01424) supervised by the IITP(Institute for Information & communications Technology Promotion)

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∙ The author Taejin Kim is a Ph.D. Candidate of Business Analytics at Ajou University. He received a Master of Business Administration from Ajou University Graduate School. He is an IT Professional engineer, and his main interests are robots and artificial intelligence applications, and business strategies for unmanned industries.

∙ The author Juyoung Kang is Full Professor in the department of e-Business at School of Business, Ajou University. She received her Ph.D. in Management Engineering from Korea Advanced Institute of Science and Technology (KAIST) in 2005. She has more than 50 refereed publications in academic journals and conference proceedings and has developed Intelligent Systems and E-Commerce applications with various industrial partners. Her research interests are in the fields of Text Mining, Big Data, ERP, Cloud Computing, Big data, and Intelligent Systems.