어디서 오는 지식이 혁신성과로 연결 되는가: DVD 표준특허의 지식탐색 유형과 혁신성과
초록
오늘날 경영전략 및 기술혁신 전략에서 표준화 컨소시엄의 독특한 형태인 특허풀(patent pool)에 속한 표준특허에 대한 관심이 더욱 높아지고 있다. 기존 연구에서는 이러한 표준특허들이 어디에 있는 지식을 바탕으로 생성되었으며 그에 따른 성과가 어떠한지에 대한 이해가 미흡한 실정이다. 본 논문은 특허풀에 속한 표준특허를 대상으로 어떤 유형의 지식탐색을 활용하여 생성된 특허가 더 높은 혁신성과를 올리는 지에 대해 살펴본다. 이를 위해 경쟁 관계에 있는 DVD 특허풀(DVD3C와 DVD6C)에 속한 662개의 표준특허들을 대상으로 연구하였다. 본 논문에서는 기존의 조직 경계에 더하여 다자간의 전략적 제휴로 생성된 특허풀이라는 새로운 네트워크 경계를 동시에 고려하여 지식탐색유형을 분류하고 혁신 성과와의 관계를 분석하였다. 본 연구의 실증분석 결과는 같은 조직이면서 특허풀 내의 지식탐색의 경우와 경쟁 특허풀 내 다른 조직의 지식탐색을 할 경우에는 성과에 긍정적인 영향을 미치는 것으로 나타났다. 반면, 동일 특허풀 내 다른 조직의 지식을 탐색하는 것은 혁신에 부정적인 영향을 미치는 것으로 나타났다. 본 연구는 조직 내부 지식에 대한 활용이 성과에 긍정적인 영향을 미치는 새로운 지식 특성으로 지식의 중요도를 제시하였다. 또한 동일 특허풀 내에 코피티션(coopetition) 관계에 놓인 조직들로부터의 지식탐색은 혁신에 부정적인 반면, 경쟁 특허풀 내의 경쟁관계에 있는 조직들로부터의 지식탐색은 혁신에 긍정적이라는 것을 시사해주고 있다.
Abstract
The interest in patents belonging to a patent pool - the coalition formation for a consortium standard – is on the rise. There is lack of research on the relationship between where the knowledge for patents in a patent pool comes from and the innovation performance. Thus, the current study examines the relationship between the different types of knowledge search to create a patent and innovation performance. We analyze 662 patents belonging to rival DVD 3C and 6C patent pools. In particular, we classify the types of knowledge search considering both an organizational boundary and a new network boundary generated by belonging to a patent pool, a form of multipartner alliance. The empirical results show that knowledge search in a same organization and in a same patent pool leads to higher innovation performance. And, knowledge search in a different organization belonging to a different patent pool also leads to higher innovation performance. On the other hand, knowledge search in a different organization and in a same patent pool leads to lower innovation performance. The current study suggests the importance of technology as a new characteristic of knowledge which enables the exploitation of internal knowledge to bring about higher innovation performance. Further, we highlight that knowledge search in a same patent pool characterized by cooperative relationship is negatively related with innovation performance, while knowledge search in different patent pool characterized by competitive relationship is positively related.
Keywords:
knowledge search, organizational boundary, network boundary, innovation performance, patent pool키워드:
지식탐색, 조직 경계, 네트워크 경계, 혁신성과, 특허풀Acknowledgments
본 연구는 고려대학교와 고려대학교 경영대학에서 지원된 연구비로 수행되었음This research was supported by Korea University Grant and the Research Fund at Korea University Business School.
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∙저자 김봉선은 현재 고려대학교 경영대학 연구교수 겸 리서치 펠로우로 재직중이다. 부산대학교 전자계산학과를 졸업하였으며, 고려대학교에서 경영대학원 MBA와 경영학 박사학위를 취득한 후 일리노이주립대학교에서 Post-doc으로 연구활동을 하였다. 주요 연구분야는 지식과 혁신, 특허전략, 특허소송, R&D 제휴 등이며, 관련 연구를 Research Policy, European Management Journal, 전략경영연구 등의 국내외 주요 학술지에 게재하였고 경영전략분야 3권의 저서를 출판하였다.
∙저자 김나미는 고려대학교 경영대학에서 학사, 석사 학위를 취득하고 현재 박사과정에 재학중이다. 주요 연구 분야는 기업의 혁신 전략과 조직 학습 등이며, 관련 연구를 Management Decision, 전략경영연구 등의 국내외 주요 학술지에 게재하였다.
∙저자 김언수는 현재 고려대학교 교수로 재직 중이며 한국전략경영학회장을 역임하였다. 주요 연구 관심분야는 경쟁전략, 전략 실행, 혁신, 군사전략 등이다. 경영전략과 관련된 8권의 저서와 Research Policy, Journal of Management 등 국내외 학술지에 게재논문들이 있다.