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Korean Academic Society of Business Administration
[ Article ]
korean management review - Vol. 46, No. 6, pp.1713-1740
ISSN: 1226-1874 (Print)
Print publication date 31 Dec 2017
Received 10 Nov 2017 Accepted 08 Dec 2017
DOI: https://doi.org/10.17287/kmr.2017.46.6.1713

협업구조와 아티스트 특성이 성과에 미치는 영향: 한국음반산업에서 예술적 성과와 상업적 성과의 비교

이진주* ; 김효정** ; 박남규***
*(제1저자) 서울대학교 경영연구소 객원연구원 j.jinju.lee@gmail.com
**(교신저자) 상명대학교 글로벌경영학과 부교수 hjkim@smu.ac.kr
***(공저자) 서울대학교 경영대학 교수 npark@snu.ac.kr
The Impact of Collaboration Structure and Artist Attributes on Performance: A Comparison of Artistic and Commercial Performance in the Korean Music Industry
Jinju Lee* ; Hyojung Kim** ; Namgyoo K. Park***
*Ph.D., Institute of Management Research, Seoul National University, First Author
**Associate Professor, Sangmyung University, Corresponding Author
***Professor, Graduate School of Business, Seoul National University, Co-Author

초록

본 연구는 한국음반산업의 특수성들을 고려하여, 작사-작곡가-아티스트(가수) 협업구조와 아티스트 특성이 예술적 성과와 상업적 성과에 각각 어떤 영향을 미치는지에 대해 연구하였다. 342개의 음반을 대상으로 실증분석을 실시한 결과, 예술적 성과와 상업적 성과에 영향을 미치는 요인들은 다른 것으로 나타났다. 해외국적 참여자의 비율이 높고 분업화 정도가 낮은 협업구조일수록 앨범의 예술적 성과에 긍정적인 영향을 미치는 것으로 나타났으나, 아티스트가 OST/피처링 경험이 많거나 수상경력이 많을수록 앨범의 예술적 성과에는 부정적 영향을 미치는 것으로 나타났다. 동일 작곡가-아티스트의 반복 협업경험, 아티스트의 미디어 노출, 그리고 수상경력이 많을수록 음반의 상업적 성과에는 긍정적인 영향을 미치는 것으로 나타났다. 본 연구결과는 두 가지 성과요소를 지닌 문화산업의 상이한 성공요인을 설명한다는 측면에서 중요한 이론적, 실무적 시사점을 제시하고 있다.

Abstract

Focusing on the specificities of the Korean music industry, this study investigates the effects of lyric-composer-artist (singer) collaboration structure and artist attributes on the artistic and commercial performance, respectively. Our empirical results from 342 music albums suggest that factors affecting artistic performance and commercial performance are different. Collaboration structure with higher percentage of foreign collaborators and low degree of specialization have a positive effect on the album’s artistic performance, whereas an artist’s OST/featuring participation and award-winning experiences have a negative effect on the album’s artistic performance. We also found that composer-artist repeat collaboration experience, an artist's exposure to media, and award-winning experiences have a positive effect on the album’s commercial performance. By combining the analysis of two performance dimensions, our study offers a more accurate understanding of the success factors in cultural industries.

Keywords:

Collaboration Structure, Artist Attribute, Cultural Industries, Korean Music Industry, Artistic Performance

키워드:

협업구조, 아티스트 특성, 문화산업, 한국음반산업, 예술적 성과

Acknowledgments

본 논문은 2016년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2016S1A5A8017868). 또한 본 논문은 서울대학교 경영대학 경영연구소의 지원을 받아 수행되었음.This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2016S1A5A8017868). This research was also supported by the Institute of Management Research at Seoul National University.

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• 저자 이진주는 현재 서울대학교 경영연구소 객원연구원으로 재직 중이다. 서울대학교 경영대학에서 국제경영/전략 전공으로 경영학 박사학위를 취득하였으며, 서울대학원 국제대학원에서 국제학 석사학위를 취득하였다. 주요 연구주제는 제휴 포트폴리오 구축 및 관리전략, 창의적 협업 프로세스, 디지털 컨텐츠산업의 해외진출 및 경쟁전략 등이다.

• 저자 김효정은 현재 상명대학교 글로벌경영학과 부교수로 재직 중이다. 서울대학교 경영대학에서 마케팅 석사학위 및 국제경영/전략전공으로 경영학 박사학위를 취득하였다. 주요연구분야는 하이테크 산업에서 활용(Exploitation)과 탐험(Exploration) 전략, 벤처기업의 성장 및 국제화 전략, 패션기업의 해외진출 전략 등이 있다.

• 저자 박남규는 현재 서울대학교 경영대학 전략/국제경영 전공 교수로 재직 중이다. 서울대학교 경영대학에서 학사 및 석사, New York University에서 경영학 박사학위를 취득하였다. 현재 한국창의성학회 회장, 한국전략경영학회 상임이사, 한국국제경영학회 부회장 직을 맡고 있다. 주요연구분야는 하이테크 경쟁전략, 글로벌 경쟁전략, 개인과 팀 창의성, 조직학습과 지식창출(knowledge creation) 전략 등이 있다.